What is Draft Latte
Nobody knew only a couple of years ago. So it was up to me and my team to brand, represent with drawings, and visualize this first-ever concept in food/beverage technology and coffee industry.
As I constantly work to find better ways to define and communicate the nature of this brand new product, I have gained deep experience in areas including food photography, visual concepting for video, designing icons, and FDA guidelines on communications on packaging.
