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"Put a bird on it!" goes the famous Portlandia quote. A friend of my turned to me as we're watching to episode and said "isn't that literally your job?" While definitely not literally my job, I have in fact branded various types of merchandise including drinking vessels, cups, brewers, t-shirts and hats, as well as signage, packaging, and gift cards with "la Colombe" a.k.a “the dove” while creating usage guidelines and establoishing best practices for the logo. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633657828-CY4GULPKKY1TDJOMXLV4/GiftCard-Updated-11.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515384467781-E1QUE9Z3AWOBZKWW9SW0/Yearly_Calendar_2018_web1_large.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544893862609-IOA48G8O97S64JLGN6QL/Draft_Latte_To_Go_RTD_Switch_final1.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544894529036-PS7YY7CBYRMXCQRA77AO/5lb-bags-1.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544894595707-8QQMFCOQDUL00ZAD4JE0/Paper-Cup-Sleeves-Cafe-11.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633676898-M2VMOSD7OEMCCUIF6XVK/Holiday-GiftBoxes-1-crop.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515384500575-Y5IQ03TL97TSUXDC1M0F/Commuter_Journals_web2_large.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765274794-EHYHK1KZTMCL5U5BITIC/MerchPattern-Apparel-4.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633613754-BX4BMFVNPC57IAMIK1J5/Corsica-Frac-web.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633640227-043UPAQL6W67XBFZHPSQ/Frac-Packs-1.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633707878-Y5730UKWKH8QRKMCURQC/Holiday-GiftBoxes-19.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515384690914-V0Q97TO6XHH68FA5ZRZB/Baby-Onsie-9.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515365617639-BAAW2CBVK1U83G3AP46H/Rum-1.jpg Branding & Brand Design - Marching to a different drum Alcohol packaging and communications are certainly a matter of serious complexities. While working with PLCB's guidelines and application procedures, I took direction from LC co-founders and conceptualized and realized their vision for this one-of-a-kind sipping rum infused with rare coffees. Working with vendors, I found the perfect material and printing to reflect the sophisticated but crafted product. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769237462-35Y8UXKXTQGGAND97UZB/different-drum-rum.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769237285-LDPS89ME2EKZ9Y74ENEN/CEHPtfiWgAAxOLa.jpg-large.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769271143-2C8GOQK7FTRMCHNSO7T1/Rum-14.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507770754930-46I63PK9C9YMAR48VX46/RumPackaging1.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769237227-N4N0DEV8BWGW5MIL5FPJ/11143587_911933995535331_6006516917655281354_n.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507770711939-K9AL6LP8VVCRE8LN6ACR/blackbox.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769268745-3MTSE7J8H3I1BDAZS8ID/Rum-2web.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507770720043-7RBMH9FMLP2TKTA2XXK2/blacksleeve.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769328311-XJ6L5TUJTM1ZJN6XICV8/RumAction-9.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769297848-UPL8RBB5NA4MODSHA3VR/Rum-18.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769248646-M9O2Y7N6RRVUS5IT8679/Flask-Lifestyle-web6.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769330538-4NIJS2RRJ1LZ887Q2NY6/Screenshot+2015-06-02+18.44.46.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515365830330-QWARO9F99HIGD2CTCNEW/All-Teas-1.jpg Branding & Brand Design - Tea & Tisane La Colombe Tea & Tisane program was conceptualized by La Colombe's two co-founders as well as the VP of Marketing. With their direction, we personified the program as the more sensitive, artistic, calming, and reflective side of a caffeine-fueled energized character that is "La Colombe Coffee." My role was to translate that into packaging design, illustrations that are brand elements for each particular tea, as well as visual communication material and art direction for photography. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768675356-5NTRMWY9AUXL7ZW8A8Q4/Genmaicha_Lifestyle-27.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768720450-Q1GOR1WMLOJOOSI8WWLL/Tea-Lifestyle-Home-106.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768976197-CSH9H8F77821T1S478MF/Tea-Lifestyle-Home-74.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768703789-OSECFL1AOPSX0UG3WIN2/Peppermint-Cardamom-tea-5.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545420160833-XVXCEXZB11CQKSS5R480/cafes.jpg Branding & Brand Design - Cafes Webpage UX Updates When we updated La Colombe’s fairly simple html + css brand website (page example fig. 1) to be hosted on Shopify, I took the opportunity to improve a variety of webpages. We identified that this particular page (fig. 2) that was designed by our partners at O3World had an unexpected bounce rate. In order for this high traffic page to serve our sales goals and satisfy some search keywords that didn’t produce in any meaningful results (“cafe menu”) I came up with a wireframe (fig. 3) that included all the information we knew our customers missed and created a new architecture that covered all grounds. Our friends at O3 then developed the page (fig. 4). As a result we saw a significant decline in bounce rate of the page following these updates. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517973084834-Y73BJAXS0S9KFO0BAONL/1050-cafes.jpg Branding & Brand Design - fig. 1 (Copy) https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544898123536-FMHREC8Q6UCPHDBTE8RC/Screen+Shot+2018-02-07+at+2.05.44+PM.jpg Branding & Brand Design - fig. 2 (Copy) https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517972776601-IAVN8OIQ5QPX4FO0MIMA/new-cafespage-wireframe.jpg Branding & Brand Design - fig. 3 (Copy) https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517972455905-4TW28LH49RV204TBIWDV/Screen+Shot+2018-02-06+at+9.49.06+PM.jpg Branding & Brand Design - fig. 4 (Copy) https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545420493690-6WEMVHMNZIV52XTLHTVD/new-page-sketch.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545420947273-40A4LVU1T1QHAFH15085/Screen+Shot+2018-12-21+at+2.32.26+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545420586669-LJYGQHNFW8C4Q5AD2Z3O/2-10-PAGE.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545421696649-Q1TYLZGGFVWDVLHJRCLX/Screen+Shot+2018-12-21+at+2.32.48+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545421752287-CO1FLJFJHUBG95KVQ1XQ/LaColombe_DL_Landing_012616.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545422106044-LX2X3GB9WWO6JSDQ3HLP/Screen+Shot+2018-12-21+at+2.25.28+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545422160159-Q4QUXCJ17HHJOYRPFTY0/Screen+Shot+2018-12-21+at+2.25.02+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545422158711-FG53BZ6Z80CNLSHWYZ2Q/Screen+Shot+2018-12-21+at+2.25.11+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515366152489-Z3M8R3AU1855RHD2BLRZ/LaColombe-Design-Awards-3.jpg Branding & Brand Design - From the La Colombe blog: "For each new coffee we release, Esen practices a deep, refined artistic process in order to design the label. She researches the coffee’s origin, looking at the geography and culture of each place the coffees come from, and speaks with our roasters about the intentions and sentiments behind the choice to source those beans. She cups each coffee, taking into account flavors, aromas, growing conditions, and processing methods. If the coffee was grown in volcanic soil, you better believe she knows the name and image of that volcano." https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634867104-H02KYM66TXXPO8M176E1/Cornerstone-12oz-cutout-Corsica.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634890315-8SU9WF082Q19LP5X313A/Cornerstone-12oz-cutout-Savoia.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634890312-ZYDIPV2P1E0SRHX3SH37/Cornerstone-12oz-cutout-Phocea.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634868832-DIGAS1QJOCAME3G71DNW/Cornerstone-12oz-cutout-Monaco.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634868622-IT2TDOQSS89XYXA2KK8P/Cornerstone-12oz-cutout-MonteCarlo.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634870371-LS88RQLNWJ0230OK4C3V/Cornerstone-12oz-cutout-Nizza.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634862385-6M6MHI75PZIY0QL16HJP/Alliance-12oz-cutout-ForHaiti.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634862449-ZJWHRPIMYINWXXG9YUFO/Alliance-12oz-cutout-Afrique.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634865647-F468Q8ELZMHCA2Y07RFO/Alliance-12oz-cutout-Louisiane.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634865800-IV08F0MKDNJKG6L9RLYD/Alliance-12oz-cutout-Lyon.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634896826-A1UHKU66KWP2NV140LHP/Workshop_12oz_BlueDiamond.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634896968-8NF8C0QMFAYHDPA6ONED/Workshop-12oz-cutout-Ardi.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634898090-A828DRWX0NOG6B6MVU8M/Workshop-12oz-cutout-BrazilBlueDiamond.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634899259-1A1ML8UIN0W8K1721F82/Workshop-12oz-cutout-Fishtown.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634893769-ZM7CD9PJ68434VXBWH3I/Organic-12oz-cutout-Rouge.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634893816-DZ0OUCF0867U61VIU3H5/Organic-12oz-cutout-Bleu.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364332665-02OYIC11KS33224M9NAH/Screen+Shot+2017-10-11+at+9.27.10+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364337981-Y4KT9289JOJL4O4TQW87/Screen+Shot+2017-10-11+at+9.27.57+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364335641-KPFRH8RYK8T9NP8JFDJ3/Screen+Shot+2017-10-11+at+9.27.46+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364337064-DL2O6OP8REOODH2EDFLW/Screen+Shot+2017-10-11+at+9.31.04+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364335099-HQGQ3DVAHJGWK3VBKYTZ/Screen+Shot+2017-10-11+at+9.27.30+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364332151-Y6J8E56RLRVM0GMU1I5M/Screen+Shot+2017-10-11+at+9.27.22+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/77729ec0-c5a6-4302-aad7-9bb2f8ab3eda/Screenshot+2024-07-05+at+6.39.37%E2%80%AFPM.png Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507774495687-1ZR63VCJBHJG71YIW222/DL-POC.jpg Branding & Brand Design - Icons + Infographics Coffee is a complex matter. There's growing, harvesting, milling... everything in the origin. Then there's roasting, brewing, and what it does to our human bodies; cupping notes, caffeine... Here are attempts to visually explain some of those. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773645791-RECHSUMWHSXGCIBN93LV/chemex.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507774229262-NGSVD0YPA9AGFCW4ZHOJ/Screen+Shot+2017-10-11+at+10.08.41+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773651985-DH0OVGCKZWW0FTTMQ8G0/v60.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773651575-LNJP5C5AB2WLT21DUVDU/pour.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773651580-URLYISV7I8G8D8L2PQ06/grind.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773639307-RJTIWXELITPF6PI6PGLX/boil.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773652075-KP8615I0FOHLBJQCW6KO/weigh.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773652572-OPHTXD7GXL36HAUAR9RH/wet.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773645727-GIMW5B4PISLQ71K2OBYJ/coffee.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364597997-3YB5W1TOX2Z1661Y1UKK/Screen+Shot+2018-01-07+at+5.35.10+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364600125-73DVEJ0OMMVOUJ55SQ54/Screen+Shot+2018-01-07+at+5.35.34+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507767937492-CND6G2ECWSA28J18S8FK/phlcard-back.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507767909526-M5A4W0VMN0K3D98N4BNH/dc-back.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768045980-3VOBUWTYHW6TOKNQR0UF/nycard-map-bryantpark.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768028524-W8NOH5UTU7BPQNL97O4D/chi-back.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515363153786-838A0N9DVR8C8WH6DB6B/inside2.jpg Branding & Brand Design - La Colombe Magazine Issue No 1 From bird species that are inhabiting in coffee-growing countries, to art and culture in and around cafes and coffee's history with cycling, we explored topics that somehow touch the world of coffee. I contributed to some of the photography and layout of the magazine as well as some research and selecting imagery from archives. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515363093674-MBM8IA8ONZPB6R92XCOM/lct-mag.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765847234-9MR56BGCMTZXI0I0FALT/lct-mag2.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765848204-YQ449MUDOSMR8204BHO5/lct-mag4.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765848758-2DQA9R9WYFTW61ZODZ20/lct-mag5.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765849163-3LPPJ8LZJK25O2IFEM7U/lct-mag6.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765849101-P5WIUD3RJEVRT4OWPU2R/lct-mag7.jpg Branding & Brand Design 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Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765852466-4UUIJ1F57FTEYH6VL1VF/lct-mag15.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765852756-C6ICRJXIZ0XSYHMZUFU6/lct-mag16.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765853099-B2SSTL46TBY1VJOSNGVI/lct-mag17.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765853106-QAYQ4MNYXRDA75H92447/lct-mag18.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765853714-OV7DBDB7610DUDZQSL9I/lct-mag19.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765853774-S1C18BEQCOFGLZBA0GIY/lct-mag20.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765854326-I8U0UDK5KWKR2RSDOHSQ/lct-mag21.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765854558-PP5WDSP1E0TL3Y5YM5GJ/lct-mag22.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765854906-WV2X23066LRAYVQUC4C5/lct-mag23.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765855243-I41Q7AM9Y5AO7UICNI2E/lct-mag24.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765855246-NOGPNBHMNMMJ3YA5NHSW/lct-mag25.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765855751-FIAVWKLW9YTJ3873FS9V/lct-mag26.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765855905-DUNHVAUI5GGAFHEOZMCU/lct-mag27.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765856637-YGBY0398PVD92FL50Y7H/lct-mag28.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765856798-ZJ2RI4XYGHOM7UZC49RW/lct-mag29.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765857022-6ZII1BW93D2BN4LCPHGP/lct-mag30.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765857306-5AY6NHWKLAKWVPFUSOPF/lct-mag31.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765857530-PJBXIG8QANJZJG9WL57R/lct-mag32.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765857843-5RJU0E45BDKDEJWLK0XF/lct-mag33.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765857841-6MKA21Z9GBPOZZ2T8W9Y/lct-mag34.jpg Branding & Brand Design 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& Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765864473-H4SIODQN56UCY9D4KJ3W/lct-mag49.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765864636-7WJEDNJJPVMBSHAFGKNL/lct-mag50.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765865053-MTP30RZDDOFW71HKGCDR/lct-mag51.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765865098-ESJDG7Q7SPP0Q2LQ7QSC/lct-mag52.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765865580-NDX4VZIQ40LVTIREJ29C/lct-mag53.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765865857-5I57KZ72KFF10PDMKBWD/lct-mag54.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765866128-FU5FE07XQFPWUX350VSV/lct-mag55.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765866465-RAK6MXV83WF5Q4Y3CC4T/lct-mag56.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765866684-X8YAIPMT0S1OGVQPW5T8/lct-mag57.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765867100-C7RTPZRFJI1VFM6KVX4A/lct-mag58.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765867224-B83TMQW4JGSJKO3L1MIX/lct-mag59.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765867555-GJ1LI26Z1T8APVDDU7KT/lct-mag60.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765867884-43H0NWYZ39IC4WV6YFWV/lct-mag61.jpg Branding & Brand Design 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Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765872045-9G4HF1X2WQCE1YQ4D6B9/lct-mag69.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765872107-WW9XQCVVWSTOB2OQZIC6/lct-mag70.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765873144-9TU6VPYYTCE8P4U85VVC/lct-mag71.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765873201-0CJ4T3CO0FYETX7E3J66/lct-mag72.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765874028-VMJ0HLQYQHLO4U4D4O04/lct-mag73.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765874138-PQ2PD7R7A65O4XMYLZPB/lct-mag74.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765878755-LX2QBIY7CFXOEECAUMZB/lct-mag75.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765878803-IJP7HDDW5XMWKR6ZBYQI/lct-mag76.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765880372-1CWYAPLWPNCI26C1CTPE/lct-mag77.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765881897-SRELSM6AXJZR3PQPJJAA/lct-mag82.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515971151468-ITZQ4X9JAYYYFT1XVLXG/Screen+Shot+2018-01-14+at+6.02.22+PM.png Branding & Brand Design - Branding, creatively. Aside from the "core" branded pieces I designed for La Colombe, there are a few pieces of work I've contributed to that sort of tangents on the branding elements but dares to interpret the brand from different angles. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507777570871-VQMCYJHCS0V1W1JU567N/Raaka-Chocolate-60.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515362739544-2T7EVXMYKHCXXB45P13L/22095967_1644711402257583_5660625871869739455_o.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515362939696-FJAEPIYTXZZUAOQZ7T5S/Raaka-Chocolate-50.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515970602294-N75AUNKBM64LJFZS3KEL/Baseball-Hat-web1.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515970617749-SY3PIU2G0LZXV4S9F5K2/Baseball-Hat-4web.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515970628560-OYXY0JQR4TJ441M7Y0FD/Baseball-Hat-web3.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515971542392-WHRIR5KQ980N9XVQ8HFQ/raraemail.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515971548691-PW3CDZ1SMU86M9E969XJ/rara-cardback.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515971552704-F1GB7QHKRUUJ5F3UWHY3/rara-cardfront.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/ac3260a4-d8ce-4ceb-9e52-e78118a3b505/web-homepage+copy.jpg Branding & Brand Design - Blueshift Nutrition Homepage Design Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/5329fca4-d148-4070-9ae5-5847c687f0d4/image1.jpeg Branding & Brand Design - Bringing Lofti to Life at EXPO Todd Carmichael & JP Iberti - whom you might know from their nationally acclaimed coffee brand is on a new venture to revolutionize something simple and delicious - water. They reached out to me as we’ve worked together for about 10 years, to come up with some designs for their booth at 2022 Natural Products EXPO East. We chatted for about 20 min on the phone and I was tasked to develop these below concepts for them. The rest was easy - having the familiarity of working styles is helpful when developing design work. Thanks, JP & Todd for your continued support. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920732863-YFKBKSM9XRDA9EZRHXMI/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920732895-NAXMXXPA56Q7YRNJ5SBK/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy1.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920733965-M7B25AX9J496NOY7LP1F/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy2.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920734100-XR9TS83W718441DR80QS/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy4.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920734782-2HN65YBN7M3RQC8FT0QT/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy5.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920735165-65IRMYH4VQNJ4P6F4VQQ/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy6.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920735942-JV8GHYCNCRT9COB0ZN53/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy8.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920736310-G1C8DGK5YK6E5LDJBEBV/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy9.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/e305d099-abea-4bf0-8005-13df99f6f683/1.jpg Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/f74a4d73-1583-4d9d-8748-c654d90403c1/IGpost+copy.jpg Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/8b819e70-ed8c-4ce4-a42b-29f917ee2d7c/poster+copy.jpg Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1663012011408-7CZFBO76DNBLMLXI9GW0/events.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1663012018035-RX0YAO5MSL8Q9AGZXNQY/recycled-waste.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1663012023037-N2RZ9JDB6AQWMYW0EJ22/water-collected.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1688763412348-6VZUEM7JOMR27P92RRJ7/feed-families-tall.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1688763418767-V3RN1K89T3M849E38O1V/cleaned-greened-tall.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1688763427605-N4FZD26IOD8FDJMZDT2J/small-businesses-tall.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1688763447706-0WT1J7C2OL6Q8A8BA2X6/organic-produce-tall.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/a7446641-5720-409c-b083-77984a36bd29/Screen+Shot+2023-07-07+at+3.51.59+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/c58e87e8-20f3-44be-8278-6750af53b2dc/Screen+Shot+2023-03-24+at+9.11.24+PM.png Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/b0753391-b2cb-47f8-83da-eac3e2c2645a/Screen+Shot+2023-03-24+at+6.44.08+PM.png Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/99964ac4-537e-4183-91a8-6252f3cfebf8/Screen+Shot+2023-03-24+at+6.44.47+PM.png Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/fd978dd7-8e30-4fd2-b95b-c2f53cf18483/hca-shirts.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/6de61114-d6ab-41ec-b1cb-cfcc8eefa7ed/370-3702561_haiti-coffee-academy-logo-color-highres-alabama-football.png Branding & Brand Design - HCA In 2013, La Colombe set up the Haiti Coffee Academy in the southeastern province of Tè Lonj. The goal was to reignite Haiti’s rich coffee history, which 200 years ago produced half of the world’s coffee. Through the Academy, La Colombe equipped farmers with materials and resources to increase their coffee production as a means to provide economic freedom for the people in their community. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/bf3da06e-6408-45a4-8953-b7e6106df179/academy-team.jpg Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1597c61c-1382-4e75-8c26-004325152450/MG_6540.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/15255e06-5071-4959-8103-7970cd6de496/LaColombe-Design-Awards-3.jpeg Branding & Brand Design - “For Haiti” Coffee Over 200 years ago, the country was a leading producer of coffee, but lost it’s edge due to international competition in the 70s. After decades of political instability, increased populations and overall lack of resources, La Colombe stepped in to help. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/92ec4db5-9ccd-44c7-a98c-a5ab9dfe1683/Screenshot+2024-07-04+at+3.58.27%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/0b08c1cc-3484-4f2a-bc46-8275e2d7bc04/Screenshot+2024-07-04+at+4.00.58%E2%80%AFPM.png Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/88315df5-a10c-41df-a842-79acb64a9e54/Screenshot+2024-07-04+at+3.59.07%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/dcf65b4f-e610-4092-814f-70f9e1384726/Screenshot+2024-07-04+at+3.59.26%E2%80%AFPM.png Branding & Brand Design 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https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720221977799-O4YU48GT5NEQJX6DBHDN/Screenshot+2024-07-05+at+7.23.33%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720221979736-3HTY2SMWPNAJRCE75C9X/Screenshot+2024-07-05+at+7.23.42%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720221979602-67R3XVYS5KJKD1H6SYG2/Screenshot+2024-07-05+at+7.24.00%E2%80%AFPM.png Branding & Brand Design https://backedge.design/brine-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460573576813-YY0P53DVV9990ZIVKQE3/pickles-editorial-yellow.jpg Brine Pickles Art direction, branding, and packaging design for a pickle shop based in L.A. 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https://backedge.design/xoko-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465245043422-VHAQXC27X5R9B34JIFQ6/img1.jpg Death by Xoko https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409799161-A2X7XAKQLOREMRVCGUR5/img1.jpg Death by Xoko Branding and packaging design for Death by Xoko, a Peruvian Chocolatier https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409936163-PWCLDAJUTU5UVZEX50AW/img3.jpg Death by Xoko https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465244718121-K8I0XR82IJ0YICCMWM8E/img2.jpg Death by Xoko https://backedge.design/app-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770523205-U5U60FHXDMKZ5ELEV1AL/ibili-app.jpg Ibili https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770453133-S5L6U740NQVJECWJOF3H/ibili-app.jpg Ibili UI/UX for Ibili, an app that generates 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