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https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634293005-L99C1PDWF1GOB8SC3NTX/inside1.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634293005-L99C1PDWF1GOB8SC3NTX/inside1.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765424439-HEG363WJLTZZB3ME84PW/inside2.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634127881-T0VI2FEVK9W0PVIVNJ6P/Baseball-Hat-4web.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634127239-4K2LPSNRNAZN8A4QIR2T/Baseball-Hat-web1.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634158151-6H0MR4KPSLY4EF2HBABU/Raaka-Chocolate-50.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634157369-2I4US0JHGBQ0P2WP5DFZ/Raaka-Chocolate-60.jpg Brand-Adjacent 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"Put a bird on it!" goes the famous Portlandia quote. A friend of my turned to me as we're watching to episode and said "isn't that literally your job?" While definitely not literally my job, I have in fact branded various types of merchandise including drinking vessels, cups, brewers, t-shirts and hats, as well as signage, packaging, and gift cards with "la Colombe" a.k.a “the dove” while creating usage guidelines and establoishing best practices for the logo. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633657828-CY4GULPKKY1TDJOMXLV4/GiftCard-Updated-11.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515384467781-E1QUE9Z3AWOBZKWW9SW0/Yearly_Calendar_2018_web1_large.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544893862609-IOA48G8O97S64JLGN6QL/Draft_Latte_To_Go_RTD_Switch_final1.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544894529036-PS7YY7CBYRMXCQRA77AO/5lb-bags-1.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544894595707-8QQMFCOQDUL00ZAD4JE0/Paper-Cup-Sleeves-Cafe-11.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633676898-M2VMOSD7OEMCCUIF6XVK/Holiday-GiftBoxes-1-crop.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515384500575-Y5IQ03TL97TSUXDC1M0F/Commuter_Journals_web2_large.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765274794-EHYHK1KZTMCL5U5BITIC/MerchPattern-Apparel-4.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633613754-BX4BMFVNPC57IAMIK1J5/Corsica-Frac-web.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633640227-043UPAQL6W67XBFZHPSQ/Frac-Packs-1.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633707878-Y5730UKWKH8QRKMCURQC/Holiday-GiftBoxes-19.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515384690914-V0Q97TO6XHH68FA5ZRZB/Baby-Onsie-9.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515365617639-BAAW2CBVK1U83G3AP46H/Rum-1.jpg Branding & Brand Design - Marching to a different drum Alcohol packaging and communications are certainly a matter of serious complexities. While working with PLCB's guidelines and application procedures, I took direction from LC co-founders and conceptualized and realized their vision for this one-of-a-kind sipping rum infused with rare coffees. Working with vendors, I found the perfect material and printing to reflect the sophisticated but crafted product. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769237462-35Y8UXKXTQGGAND97UZB/different-drum-rum.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769237285-LDPS89ME2EKZ9Y74ENEN/CEHPtfiWgAAxOLa.jpg-large.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769271143-2C8GOQK7FTRMCHNSO7T1/Rum-14.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507770754930-46I63PK9C9YMAR48VX46/RumPackaging1.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769237227-N4N0DEV8BWGW5MIL5FPJ/11143587_911933995535331_6006516917655281354_n.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507770711939-K9AL6LP8VVCRE8LN6ACR/blackbox.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769268745-3MTSE7J8H3I1BDAZS8ID/Rum-2web.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507770720043-7RBMH9FMLP2TKTA2XXK2/blacksleeve.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769328311-XJ6L5TUJTM1ZJN6XICV8/RumAction-9.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769297848-UPL8RBB5NA4MODSHA3VR/Rum-18.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769248646-M9O2Y7N6RRVUS5IT8679/Flask-Lifestyle-web6.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769330538-4NIJS2RRJ1LZ887Q2NY6/Screenshot+2015-06-02+18.44.46.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768675356-5NTRMWY9AUXL7ZW8A8Q4/Genmaicha_Lifestyle-27.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768720450-Q1GOR1WMLOJOOSI8WWLL/Tea-Lifestyle-Home-106.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768976197-CSH9H8F77821T1S478MF/Tea-Lifestyle-Home-74.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768703789-OSECFL1AOPSX0UG3WIN2/Peppermint-Cardamom-tea-5.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515365830330-QWARO9F99HIGD2CTCNEW/All-Teas-1.jpg Branding & Brand Design - Tea & Tisane La Colombe Tea & Tisane program was conceptualized by La Colombe's two co-founders as well as the VP of Marketing. With their direction, we personified the program as the more sensitive, artistic, calming, and reflective side of a caffeine-fueled energized character that is "La Colombe Coffee." My role was to translate that into packaging design, illustrations that are brand elements for each particular tea, as well as visual communication material and art direction for photography. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545420160833-XVXCEXZB11CQKSS5R480/cafes.jpg Branding & Brand Design - Cafes Webpage UX Updates When we updated La Colombe’s fairly simple html + css brand website (page example fig. 1) to be hosted on Shopify, I took the opportunity to improve a variety of webpages. We identified that this particular page (fig. 2) that was designed by our partners at O3World had an unexpected bounce rate. In order for this high traffic page to serve our sales goals and satisfy some search keywords that didn’t produce in any meaningful results (“cafe menu”) I came up with a wireframe (fig. 3) that included all the information we knew our customers missed and created a new architecture that covered all grounds. Our friends at O3 then developed the page (fig. 4). As a result we saw a significant decline in bounce rate of the page following these updates. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517973084834-Y73BJAXS0S9KFO0BAONL/1050-cafes.jpg Branding & Brand Design - fig. 1 (Copy) https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544898123536-FMHREC8Q6UCPHDBTE8RC/Screen+Shot+2018-02-07+at+2.05.44+PM.jpg Branding & Brand Design - fig. 2 (Copy) https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517972776601-IAVN8OIQ5QPX4FO0MIMA/new-cafespage-wireframe.jpg Branding & Brand Design - fig. 3 (Copy) https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517972455905-4TW28LH49RV204TBIWDV/Screen+Shot+2018-02-06+at+9.49.06+PM.jpg Branding & Brand Design - fig. 4 (Copy) https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545422106044-LX2X3GB9WWO6JSDQ3HLP/Screen+Shot+2018-12-21+at+2.25.28+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545422160159-Q4QUXCJ17HHJOYRPFTY0/Screen+Shot+2018-12-21+at+2.25.02+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545422158711-FG53BZ6Z80CNLSHWYZ2Q/Screen+Shot+2018-12-21+at+2.25.11+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545421696649-Q1TYLZGGFVWDVLHJRCLX/Screen+Shot+2018-12-21+at+2.32.48+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545421752287-CO1FLJFJHUBG95KVQ1XQ/LaColombe_DL_Landing_012616.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545420493690-6WEMVHMNZIV52XTLHTVD/new-page-sketch.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545420947273-40A4LVU1T1QHAFH15085/Screen+Shot+2018-12-21+at+2.32.26+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545420586669-LJYGQHNFW8C4Q5AD2Z3O/2-10-PAGE.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/77729ec0-c5a6-4302-aad7-9bb2f8ab3eda/Screenshot+2024-07-05+at+6.39.37%E2%80%AFPM.png Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364332665-02OYIC11KS33224M9NAH/Screen+Shot+2017-10-11+at+9.27.10+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364337981-Y4KT9289JOJL4O4TQW87/Screen+Shot+2017-10-11+at+9.27.57+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364335641-KPFRH8RYK8T9NP8JFDJ3/Screen+Shot+2017-10-11+at+9.27.46+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364337064-DL2O6OP8REOODH2EDFLW/Screen+Shot+2017-10-11+at+9.31.04+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364335099-HQGQ3DVAHJGWK3VBKYTZ/Screen+Shot+2017-10-11+at+9.27.30+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364332151-Y6J8E56RLRVM0GMU1I5M/Screen+Shot+2017-10-11+at+9.27.22+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634867104-H02KYM66TXXPO8M176E1/Cornerstone-12oz-cutout-Corsica.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634890315-8SU9WF082Q19LP5X313A/Cornerstone-12oz-cutout-Savoia.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634890312-ZYDIPV2P1E0SRHX3SH37/Cornerstone-12oz-cutout-Phocea.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634868832-DIGAS1QJOCAME3G71DNW/Cornerstone-12oz-cutout-Monaco.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634868622-IT2TDOQSS89XYXA2KK8P/Cornerstone-12oz-cutout-MonteCarlo.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634870371-LS88RQLNWJ0230OK4C3V/Cornerstone-12oz-cutout-Nizza.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634862385-6M6MHI75PZIY0QL16HJP/Alliance-12oz-cutout-ForHaiti.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634862449-ZJWHRPIMYINWXXG9YUFO/Alliance-12oz-cutout-Afrique.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634865647-F468Q8ELZMHCA2Y07RFO/Alliance-12oz-cutout-Louisiane.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634865800-IV08F0MKDNJKG6L9RLYD/Alliance-12oz-cutout-Lyon.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634896826-A1UHKU66KWP2NV140LHP/Workshop_12oz_BlueDiamond.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634896968-8NF8C0QMFAYHDPA6ONED/Workshop-12oz-cutout-Ardi.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634898090-A828DRWX0NOG6B6MVU8M/Workshop-12oz-cutout-BrazilBlueDiamond.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634899259-1A1ML8UIN0W8K1721F82/Workshop-12oz-cutout-Fishtown.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634893769-ZM7CD9PJ68434VXBWH3I/Organic-12oz-cutout-Rouge.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634893816-DZ0OUCF0867U61VIU3H5/Organic-12oz-cutout-Bleu.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515366152489-Z3M8R3AU1855RHD2BLRZ/LaColombe-Design-Awards-3.jpg Branding & Brand Design - From the La Colombe blog: "For each new coffee we release, Esen practices a deep, refined artistic process in order to design the label. She researches the coffee’s origin, looking at the geography and culture of each place the coffees come from, and speaks with our roasters about the intentions and sentiments behind the choice to source those beans. She cups each coffee, taking into account flavors, aromas, growing conditions, and processing methods. If the coffee was grown in volcanic soil, you better believe she knows the name and image of that volcano." https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507774495687-1ZR63VCJBHJG71YIW222/DL-POC.jpg Branding & Brand Design - Icons + Infographics Coffee is a complex matter. There's growing, harvesting, milling... everything in the origin. Then there's roasting, brewing, and what it does to our human bodies; cupping notes, caffeine... Here are attempts to visually explain some of those. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364597997-3YB5W1TOX2Z1661Y1UKK/Screen+Shot+2018-01-07+at+5.35.10+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364600125-73DVEJ0OMMVOUJ55SQ54/Screen+Shot+2018-01-07+at+5.35.34+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507767937492-CND6G2ECWSA28J18S8FK/phlcard-back.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507767909526-M5A4W0VMN0K3D98N4BNH/dc-back.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768045980-3VOBUWTYHW6TOKNQR0UF/nycard-map-bryantpark.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768028524-W8NOH5UTU7BPQNL97O4D/chi-back.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773645791-RECHSUMWHSXGCIBN93LV/chemex.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507774229262-NGSVD0YPA9AGFCW4ZHOJ/Screen+Shot+2017-10-11+at+10.08.41+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773651985-DH0OVGCKZWW0FTTMQ8G0/v60.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773651575-LNJP5C5AB2WLT21DUVDU/pour.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773651580-URLYISV7I8G8D8L2PQ06/grind.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773639307-RJTIWXELITPF6PI6PGLX/boil.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773652075-KP8615I0FOHLBJQCW6KO/weigh.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773652572-OPHTXD7GXL36HAUAR9RH/wet.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773645727-GIMW5B4PISLQ71K2OBYJ/coffee.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515971151468-ITZQ4X9JAYYYFT1XVLXG/Screen+Shot+2018-01-14+at+6.02.22+PM.png Branding & Brand Design - Branding, creatively. Aside from the "core" branded pieces I designed for La Colombe, there are a few pieces of work I've contributed to that sort of tangents on the branding elements but dares to interpret the brand from different angles. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507777570871-VQMCYJHCS0V1W1JU567N/Raaka-Chocolate-60.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515362739544-2T7EVXMYKHCXXB45P13L/22095967_1644711402257583_5660625871869739455_o.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515362939696-FJAEPIYTXZZUAOQZ7T5S/Raaka-Chocolate-50.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515363153786-838A0N9DVR8C8WH6DB6B/inside2.jpg Branding & Brand Design - La Colombe Magazine Issue No 1 From bird species that are inhabiting in coffee-growing countries, to art and culture in and around cafes and coffee's history with cycling, we explored topics that somehow touch the world of coffee. I contributed to some of the photography and layout of the magazine as well as some research and selecting imagery from archives. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515363093674-MBM8IA8ONZPB6R92XCOM/lct-mag.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765847234-9MR56BGCMTZXI0I0FALT/lct-mag2.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765848204-YQ449MUDOSMR8204BHO5/lct-mag4.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765848758-2DQA9R9WYFTW61ZODZ20/lct-mag5.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765849163-3LPPJ8LZJK25O2IFEM7U/lct-mag6.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765849101-P5WIUD3RJEVRT4OWPU2R/lct-mag7.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765849795-AVGC124707946346L23X/lct-mag8.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765849791-HNPFPEG7SPYZWDM1ZS7L/lct-mag9.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765850550-BTB6XWHCVAVNUXS6KUQF/lct-mag10.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765850760-PSKLPK6IESJ41FO63SBQ/lct-mag11.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765851525-300IOXARSDKCQU04GGE6/lct-mag12.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765851567-JM23W9Y003QUFYADI2PD/lct-mag13.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765852121-X2DO6ZFF65X13TVK8I0D/lct-mag14.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765852466-4UUIJ1F57FTEYH6VL1VF/lct-mag15.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765852756-C6ICRJXIZ0XSYHMZUFU6/lct-mag16.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765853099-B2SSTL46TBY1VJOSNGVI/lct-mag17.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765853106-QAYQ4MNYXRDA75H92447/lct-mag18.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765853714-OV7DBDB7610DUDZQSL9I/lct-mag19.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765853774-S1C18BEQCOFGLZBA0GIY/lct-mag20.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765854326-I8U0UDK5KWKR2RSDOHSQ/lct-mag21.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765854558-PP5WDSP1E0TL3Y5YM5GJ/lct-mag22.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765854906-WV2X23066LRAYVQUC4C5/lct-mag23.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765855243-I41Q7AM9Y5AO7UICNI2E/lct-mag24.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765855246-NOGPNBHMNMMJ3YA5NHSW/lct-mag25.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765855751-FIAVWKLW9YTJ3873FS9V/lct-mag26.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765855905-DUNHVAUI5GGAFHEOZMCU/lct-mag27.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765856637-YGBY0398PVD92FL50Y7H/lct-mag28.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765856798-ZJ2RI4XYGHOM7UZC49RW/lct-mag29.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765857022-6ZII1BW93D2BN4LCPHGP/lct-mag30.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765857306-5AY6NHWKLAKWVPFUSOPF/lct-mag31.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765857530-PJBXIG8QANJZJG9WL57R/lct-mag32.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765857843-5RJU0E45BDKDEJWLK0XF/lct-mag33.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765857841-6MKA21Z9GBPOZZ2T8W9Y/lct-mag34.jpg Branding & Brand Design 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Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765861217-OACU9646GQ3XWL3VDK6M/lct-mag42.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765861938-4I45XYH4D9YKPA1OW9NR/lct-mag43.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765861877-ZUP4XG4P74O76U4698S3/lct-mag44.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765862667-9TGJY5OB82FF7P47B81R/lct-mag45.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765862676-6VY4A4WNJIJRABHT7H1N/lct-mag46.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765863527-O86OERLN5HRU8J24RCFP/lct-mag47.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765863587-YPRWSAK31NTCJLY8SCXT/lct-mag48.jpg Branding 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Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765872045-9G4HF1X2WQCE1YQ4D6B9/lct-mag69.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765872107-WW9XQCVVWSTOB2OQZIC6/lct-mag70.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765873144-9TU6VPYYTCE8P4U85VVC/lct-mag71.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765873201-0CJ4T3CO0FYETX7E3J66/lct-mag72.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765874028-VMJ0HLQYQHLO4U4D4O04/lct-mag73.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765874138-PQ2PD7R7A65O4XMYLZPB/lct-mag74.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765878755-LX2QBIY7CFXOEECAUMZB/lct-mag75.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765878803-IJP7HDDW5XMWKR6ZBYQI/lct-mag76.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765880372-1CWYAPLWPNCI26C1CTPE/lct-mag77.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765881897-SRELSM6AXJZR3PQPJJAA/lct-mag82.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515970602294-N75AUNKBM64LJFZS3KEL/Baseball-Hat-web1.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515970617749-SY3PIU2G0LZXV4S9F5K2/Baseball-Hat-4web.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515970628560-OYXY0JQR4TJ441M7Y0FD/Baseball-Hat-web3.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515971542392-WHRIR5KQ980N9XVQ8HFQ/raraemail.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515971548691-PW3CDZ1SMU86M9E969XJ/rara-cardback.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515971552704-F1GB7QHKRUUJ5F3UWHY3/rara-cardfront.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/ac3260a4-d8ce-4ceb-9e52-e78118a3b505/web-homepage+copy.jpg Branding & Brand Design - Blueshift Nutrition Homepage Design Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920732863-YFKBKSM9XRDA9EZRHXMI/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920732895-NAXMXXPA56Q7YRNJ5SBK/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy1.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920733965-M7B25AX9J496NOY7LP1F/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy2.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920734100-XR9TS83W718441DR80QS/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy4.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920734782-2HN65YBN7M3RQC8FT0QT/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy5.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920735165-65IRMYH4VQNJ4P6F4VQQ/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy6.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920735942-JV8GHYCNCRT9COB0ZN53/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy8.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1662920736310-G1C8DGK5YK6E5LDJBEBV/WaveLight-LED-Backlit-Light-Box-Display-43-grey-v2_1200x1200+copy9.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/5329fca4-d148-4070-9ae5-5847c687f0d4/image1.jpeg Branding & Brand Design - Bringing Lofti to Life at EXPO Todd Carmichael & JP Iberti - whom you might know from their nationally acclaimed coffee brand is on a new venture to revolutionize something simple and delicious - water. They reached out to me as we’ve worked together for about 10 years, to come up with some designs for their booth at 2022 Natural Products EXPO East. We chatted for about 20 min on the phone and I was tasked to develop these below concepts for them. The rest was easy - having the familiarity of working styles is helpful when developing design work. Thanks, JP & Todd for your continued support. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/e305d099-abea-4bf0-8005-13df99f6f683/1.jpg Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/8b819e70-ed8c-4ce4-a42b-29f917ee2d7c/poster+copy.jpg Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/f74a4d73-1583-4d9d-8748-c654d90403c1/IGpost+copy.jpg Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1663012011408-7CZFBO76DNBLMLXI9GW0/events.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1663012018035-RX0YAO5MSL8Q9AGZXNQY/recycled-waste.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1663012023037-N2RZ9JDB6AQWMYW0EJ22/water-collected.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1688763412348-6VZUEM7JOMR27P92RRJ7/feed-families-tall.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1688763418767-V3RN1K89T3M849E38O1V/cleaned-greened-tall.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1688763427605-N4FZD26IOD8FDJMZDT2J/small-businesses-tall.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1688763447706-0WT1J7C2OL6Q8A8BA2X6/organic-produce-tall.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/b0753391-b2cb-47f8-83da-eac3e2c2645a/Screen+Shot+2023-03-24+at+6.44.08+PM.png Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/99964ac4-537e-4183-91a8-6252f3cfebf8/Screen+Shot+2023-03-24+at+6.44.47+PM.png Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/a7446641-5720-409c-b083-77984a36bd29/Screen+Shot+2023-07-07+at+3.51.59+PM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/c58e87e8-20f3-44be-8278-6750af53b2dc/Screen+Shot+2023-03-24+at+9.11.24+PM.png Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/bf3da06e-6408-45a4-8953-b7e6106df179/academy-team.jpg Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/15255e06-5071-4959-8103-7970cd6de496/LaColombe-Design-Awards-3.jpeg Branding & Brand Design - “For Haiti” Coffee Over 200 years ago, the country was a leading producer of coffee, but lost it’s edge due to international competition in the 70s. After decades of political instability, increased populations and overall lack of resources, La Colombe stepped in to help. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/fd978dd7-8e30-4fd2-b95b-c2f53cf18483/hca-shirts.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1597c61c-1382-4e75-8c26-004325152450/MG_6540.jpg Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/6de61114-d6ab-41ec-b1cb-cfcc8eefa7ed/370-3702561_haiti-coffee-academy-logo-color-highres-alabama-football.png Branding & Brand Design - HCA In 2013, La Colombe set up the Haiti Coffee Academy in the southeastern province of Tè Lonj. The goal was to reignite Haiti’s rich coffee history, which 200 years ago produced half of the world’s coffee. Through the Academy, La Colombe equipped farmers with materials and resources to increase their coffee production as a means to provide economic freedom for the people in their community. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/88315df5-a10c-41df-a842-79acb64a9e54/Screenshot+2024-07-04+at+3.59.07%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/dcf65b4f-e610-4092-814f-70f9e1384726/Screenshot+2024-07-04+at+3.59.26%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720123802334-9B0PQN9Y0LN5HMA51R30/Screenshot+2024-07-04+at+3.59.40%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720123805084-SC43WCT5KASBXKNLKU2E/Screenshot+2024-07-04+at+4.00.16%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720123804040-6WSASPNLPK9P3CUUUA42/Screenshot+2024-07-04+at+3.59.54%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720123806271-PZMGWXYVQ4PSN9YZG54X/Screenshot+2024-07-04+at+4.00.31%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720123808245-1JQC2515T5W15R2MF656/Screenshot+2024-07-04+at+4.02.03%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720123804138-MC9OY6F3T3ANO7TVJQ5L/Screenshot+2024-07-04+at+4.00.08%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720123807183-JSWU6GSQI2ZHCLQL009C/Screenshot+2024-07-04+at+4.01.39%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720123808177-9QOWL28HSE1MZLPJJ7WV/Screenshot+2024-07-04+at+4.02.34%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/0b08c1cc-3484-4f2a-bc46-8275e2d7bc04/Screenshot+2024-07-04+at+4.00.58%E2%80%AFPM.png Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/92ec4db5-9ccd-44c7-a98c-a5ab9dfe1683/Screenshot+2024-07-04+at+3.58.27%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/11d5def8-25a0-4c5b-8048-02df70d03380/Screenshot+2024-07-04+at+3.59.16%E2%80%AFPM.png Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/34a5fa72-e8be-4dac-b309-41f994abcd02/Screenshot+2024-07-04+at+4.28.19%E2%80%AFPM.png Branding & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/64f873a8-466c-48e2-96f0-72859f978195/Screenshot+2024-02-16+at+2.17.55%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/6193ca89-e35d-489c-b791-fd40717689b5/Screenshot+2024-07-04+at+4.28.40%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/ab63ca07-1402-4d22-9e7f-97ea2c04c48f/Screenshot+2024-02-16+at+2.17.20%E2%80%AFPM.png Branding & Brand Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/337a9a5d-0e68-4231-9854-9644514d670f/Screenshot+2024-07-04+at+4.28.30%E2%80%AFPM.png Branding & Brand Design 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https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409799161-A2X7XAKQLOREMRVCGUR5/img1.jpg Death by Xoko Branding and packaging design for Death by Xoko, a Peruvian Chocolatier https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409936163-PWCLDAJUTU5UVZEX50AW/img3.jpg Death by Xoko https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465244718121-K8I0XR82IJ0YICCMWM8E/img2.jpg Death by Xoko https://backedge.design/app-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770523205-U5U60FHXDMKZ5ELEV1AL/ibili-app.jpg Ibili https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770453133-S5L6U740NQVJECWJOF3H/ibili-app.jpg Ibili UI/UX for Ibili, an app that generates architectural walking tours based on geolocation. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472226907821-34D9GWY6CLV2INW0HVIM/guide-screen-3.png Ibili - Interface For easy planning, walks are filtered by length. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472227157982-SL2V6NPK059F7DIIHIL3/guide-screen-2.png Ibili - Experience Geolocation helps anyone navigate like a native. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472829428444-42R1DI5XCZ5OHWY47QV2/guide-screen-4.png Ibili - Features Users click on a stop to learn about each architectural wonder. https://backedge.design/the-ruse-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766188856-F3WQ35DZFPUMTZFG87V1/novel-final.jpg The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766237044-GFSVL26O45SCYSZVQXV5/novel-final.jpg The Ruse Book jacket design for Tadeas Cermak's The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766885519-NSO7WU82MKGSCZS2NHSX/novel-front.jpg The Ruse 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https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720219631153-U5AWUQLBDZIKZZ95096R/Screenshot+2024-07-05+at+6.44.36%E2%80%AFPM.png About https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/5e7e3c2f-f69a-4e72-99a2-9aac0b9e0db4/Esen-Working-10.jpeg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://backedge.design/home daily 0.75 2018-12-21 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515365323672-27WU27T43H0NQBBVHKK7/Esen-Working-10.jpg HOME https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545416553677-HMRKIOQXDRB5J2MUMGA4/Wawa_billboard-mockup.jpg HOME https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515365382002-MKA1WL6WYM8XA3I2ZP1H/pence_esen_La-Colombe-Packaging-Redesign1.jpg HOME https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545416761276-78ZA0VQ2CZC2FNJRJ31A/Untitled-2.jpg HOME 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Origin Coffee Branding https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515973124354-D08EIWTAUEMPOFOJ2CON/Panama_Auromar_Geisha-10.jpg Rare Origin Coffee Branding https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515973945828-5R6FTH0ZL75IH8QMU5MW/Panama_Auromar_Geisha-10.jpg Rare Origin Coffee Branding - Rare Origins Some specialty coffees are more special than others. If you're a coffee enthusiast you may have heard of "geishas" the most high-prized coffees out there today, therefore require a more special packaging than your day-to-day coffees. My role in this project started from researching luxury packaging, from cosmetic to high-end alcohol, come up with a color palate that is muted in an elegant way but makes a statement nevertheless. I then worked with our packaging vendor to come up with a box that will ship flat and work for our production team got samples that are printed with the geometric pattern design I put together with different opacities and prepped the file for that. Then moving on to the label, we went with our regular linen-textured paper but did foil-stamping and chose a slim shape that complements the squarish shape of the box. https://backedge.design/coffee-tea-labels daily 0.75 2018-02-07 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634867104-H02KYM66TXXPO8M176E1/Cornerstone-12oz-cutout-Corsica.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634890315-8SU9WF082Q19LP5X313A/Cornerstone-12oz-cutout-Savoia.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634890312-ZYDIPV2P1E0SRHX3SH37/Cornerstone-12oz-cutout-Phocea.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634868832-DIGAS1QJOCAME3G71DNW/Cornerstone-12oz-cutout-Monaco.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634868622-IT2TDOQSS89XYXA2KK8P/Cornerstone-12oz-cutout-MonteCarlo.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634870371-LS88RQLNWJ0230OK4C3V/Cornerstone-12oz-cutout-Nizza.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634862385-6M6MHI75PZIY0QL16HJP/Alliance-12oz-cutout-ForHaiti.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634862449-ZJWHRPIMYINWXXG9YUFO/Alliance-12oz-cutout-Afrique.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634865647-F468Q8ELZMHCA2Y07RFO/Alliance-12oz-cutout-Louisiane.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634865800-IV08F0MKDNJKG6L9RLYD/Alliance-12oz-cutout-Lyon.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634896826-A1UHKU66KWP2NV140LHP/Workshop_12oz_BlueDiamond.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634896968-8NF8C0QMFAYHDPA6ONED/Workshop-12oz-cutout-Ardi.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634898090-A828DRWX0NOG6B6MVU8M/Workshop-12oz-cutout-BrazilBlueDiamond.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634899259-1A1ML8UIN0W8K1721F82/Workshop-12oz-cutout-Fishtown.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634893769-ZM7CD9PJ68434VXBWH3I/Organic-12oz-cutout-Rouge.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507634893816-DZ0OUCF0867U61VIU3H5/Organic-12oz-cutout-Bleu.jpg Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515366152489-Z3M8R3AU1855RHD2BLRZ/LaColombe-Design-Awards-3.jpg Product Identity - From the La Colombe blog:   "For each new coffee we release, Esen practices a deep, refined artistic process in order to design the label. She researches the coffee’s origin, looking at the geography and culture of each place the coffees come from, and speaks with our roasters about the intentions and sentiments behind the choice to source those beans. She cups each coffee, taking into account flavors, aromas, growing conditions, and processing methods. If the coffee was grown in volcanic soil, you better believe she knows the name and image of that volcano." https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364332665-02OYIC11KS33224M9NAH/Screen+Shot+2017-10-11+at+9.27.10+PM.png Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364337981-Y4KT9289JOJL4O4TQW87/Screen+Shot+2017-10-11+at+9.27.57+PM.png Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364335641-KPFRH8RYK8T9NP8JFDJ3/Screen+Shot+2017-10-11+at+9.27.46+PM.png Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364337064-DL2O6OP8REOODH2EDFLW/Screen+Shot+2017-10-11+at+9.31.04+PM.png Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364335099-HQGQ3DVAHJGWK3VBKYTZ/Screen+Shot+2017-10-11+at+9.27.30+PM.png Product Identity https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364332151-Y6J8E56RLRVM0GMU1I5M/Screen+Shot+2017-10-11+at+9.27.22+PM.png Product Identity https://backedge.design/la-colombe-website daily 0.75 2017-10-10 https://backedge.design/la-colombe-tea-branding daily 0.75 2018-01-14 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515365830330-QWARO9F99HIGD2CTCNEW/All-Teas-1.jpg Tea Brand + Packaging - Tea & Tisane La Colombe Tea & Tisane program was conceptualized by La Colombe's two co-founders as well as the VP of Marketing. With their direction, we personified the program as the more sensitive, artistic, calming, and reflective side of a caffeine-fueled energized character that is "La Colombe Coffee." My role was to translate that into packaging design, illustrations that are brand elements for each particular tea, as well as visual communication material and art direction for photography. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768675356-5NTRMWY9AUXL7ZW8A8Q4/Genmaicha_Lifestyle-27.jpg Tea Brand + Packaging https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768720450-Q1GOR1WMLOJOOSI8WWLL/Tea-Lifestyle-Home-106.jpg Tea Brand + Packaging https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768976197-CSH9H8F77821T1S478MF/Tea-Lifestyle-Home-74.jpg Tea Brand + Packaging https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768703789-OSECFL1AOPSX0UG3WIN2/Peppermint-Cardamom-tea-5.jpg Tea Brand + Packaging https://backedge.design/different-drum-rum daily 0.75 2018-01-14 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769237462-35Y8UXKXTQGGAND97UZB/different-drum-rum.jpg Different Drum Rum https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769237285-LDPS89ME2EKZ9Y74ENEN/CEHPtfiWgAAxOLa.jpg-large.jpg Different Drum Rum https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769271143-2C8GOQK7FTRMCHNSO7T1/Rum-14.jpg Different Drum Rum https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507770754930-46I63PK9C9YMAR48VX46/RumPackaging1.jpg Different Drum Rum https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769237227-N4N0DEV8BWGW5MIL5FPJ/11143587_911933995535331_6006516917655281354_n.jpg Different Drum Rum https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507770711939-K9AL6LP8VVCRE8LN6ACR/blackbox.jpg Different Drum Rum https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769268745-3MTSE7J8H3I1BDAZS8ID/Rum-2web.jpg Different Drum Rum https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507770720043-7RBMH9FMLP2TKTA2XXK2/blacksleeve.jpg Different Drum Rum https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769328311-XJ6L5TUJTM1ZJN6XICV8/RumAction-9.jpg Different Drum Rum https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769297848-UPL8RBB5NA4MODSHA3VR/Rum-18.jpg Different Drum Rum https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769248646-M9O2Y7N6RRVUS5IT8679/Flask-Lifestyle-web6.jpg Different Drum Rum https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507769330538-4NIJS2RRJ1LZ887Q2NY6/Screenshot+2015-06-02+18.44.46.png Different Drum Rum https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515365617639-BAAW2CBVK1U83G3AP46H/Rum-1.jpg Different Drum Rum - Marching to a different drum Alcohol packaging and communications are certainly a matter of serious complexities. While working with PLCB's guidelines and application procedures, I took direction from LC co-founders and conceptualized and realized their vision for this one-of-a-kind sipping rum infused with rare coffees. Working with vendors, I found the perfect material and printing to reflect the sophisticated but crafted product. https://backedge.design/new-page daily 0.75 2018-12-15 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382782115-GQNR9J9YCSWZKVGYM80Q/the-can-drawing-bluebg.jpg Coffee Revolution - What is Draft Latte Nobody knew only a couple of years ago. So it was up to me and my team to brand, represent with drawings, and visualize this first-ever concept in food/beverage technology and coffee industry. As I constantly work to find better ways to define and communicate the nature of this brand new product, I have gained deep experience in areas including food photography, visual concepting for video, designing icons, and FDA guidelines on communications on packaging. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544895462302-9GUJI5R051Y547430KV5/Full_Comp_V1.jpg Coffee Revolution https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544895655262-FC2DF9AB0QVZXNA85PRO/Screen+Shot+2018-12-15+at+12.40.28+PM.png Coffee Revolution https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382608278-F5VQYCS9HGCD3H47RXQI/Screen+Shot+2018-01-07+at+10.20.08+PM.png Coffee Revolution https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382661650-UQ4S8KF9SXDFG5MOJ4R8/Screen+Shot+2018-01-07+at+10.27.42+PM.png Coffee Revolution https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382630093-NMS20IM824GWFR3YPAOG/Screen+Shot+2018-01-07+at+10.25.10+PM.png Coffee Revolution https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382603297-MRV6CGIT30L93AAN574T/Screen+Shot+2018-01-07+at+10.24.48+PM.png Coffee Revolution https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382629318-KRAUQ1HXD5Y23CNMW6ED/Screen+Shot+2018-01-07+at+10.26.22+PM.png Coffee Revolution https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382660550-Y4FQ1TOQGCVVOLSHYJ6R/Screen+Shot+2018-01-07+at+10.26.59+PM.png Coffee Revolution https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515380957203-45QSOKNKOV0GGWNCHUTR/Screen+Shot+2018-01-07+at+10.05.14+PM.png Coffee Revolution https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515380958218-29JUZKP9962I1NIIOQ4L/Screen+Shot+2018-01-07+at+10.05.31+PM.png Coffee Revolution https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382222687-KWA8Y3A53NKIF1O2VV68/Screen+Shot+2018-01-07+at+10.06.05+PM.png Coffee Revolution https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515380988605-813EVBQCS958AWKK28JZ/Screen+Shot+2018-01-07+at+10.06.54+PM.png Coffee Revolution https://backedge.design/core-branding daily 0.75 2018-01-14 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515971542392-WHRIR5KQ980N9XVQ8HFQ/raraemail.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515971548691-PW3CDZ1SMU86M9E969XJ/rara-cardback.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515971552704-F1GB7QHKRUUJ5F3UWHY3/rara-cardfront.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515970602294-N75AUNKBM64LJFZS3KEL/Baseball-Hat-web1.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515970617749-SY3PIU2G0LZXV4S9F5K2/Baseball-Hat-4web.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515970628560-OYXY0JQR4TJ441M7Y0FD/Baseball-Hat-web3.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515971151468-ITZQ4X9JAYYYFT1XVLXG/Screen+Shot+2018-01-14+at+6.02.22+PM.png Brand-Adjacent - Branding, creatively. Aside from the "core" branded pieces I designed for La Colombe, there are a few pieces of work I've contributed to that sort of tangents on the branding elements but dares to interpret the brand from different angles. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515363153786-838A0N9DVR8C8WH6DB6B/inside2.jpg Brand-Adjacent - La Colombe Magazine Issue No 1 From bird species that are inhabiting in coffee-growing countries, to art and culture in and around cafes and coffee's history with cycling, we explored topics that somehow touch the world of coffee. I contributed to some of the photography and layout of the magazine as well as some research and selecting imagery from archives. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515363093674-MBM8IA8ONZPB6R92XCOM/lct-mag.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765847234-9MR56BGCMTZXI0I0FALT/lct-mag2.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765848204-YQ449MUDOSMR8204BHO5/lct-mag4.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765848758-2DQA9R9WYFTW61ZODZ20/lct-mag5.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765849163-3LPPJ8LZJK25O2IFEM7U/lct-mag6.jpg Brand-Adjacent https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765849101-P5WIUD3RJEVRT4OWPU2R/lct-mag7.jpg Brand-Adjacent 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https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507635247359-N4OHII3Q4HWOQ0IYBONC/484714_10151414217010481_1890025987_n.jpg Art https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507635226865-58PCZG36Y45AI8ZK9QQ0/427827_10151414250355481_689950499_n.jpg Art https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507635273409-DOWXEG0Z38A1W7N5C28Q/Esen-Pence-Strawberry.jpg Art https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507763617668-B448HO49BD5ECOEOGHK1/2.jpg Art https://backedge.design/icons-infographic daily 0.75 2018-01-07 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364597997-3YB5W1TOX2Z1661Y1UKK/Screen+Shot+2018-01-07+at+5.35.10+PM.png Icons + Infographic https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515364600125-73DVEJ0OMMVOUJ55SQ54/Screen+Shot+2018-01-07+at+5.35.34+PM.png Icons + Infographic https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507774495687-1ZR63VCJBHJG71YIW222/DL-POC.jpg Icons + Infographic - Icons + Infographics Coffee is a complex matter. There's growing, harvesting, milling... everything in the origin. Then there's roasting, brewing, and what it does to our human bodies; cupping notes, caffeine... Here are attempts to visually explain some of those. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773645791-RECHSUMWHSXGCIBN93LV/chemex.jpg Icons + Infographic https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507774229262-NGSVD0YPA9AGFCW4ZHOJ/Screen+Shot+2017-10-11+at+10.08.41+PM.png Icons + Infographic https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773651985-DH0OVGCKZWW0FTTMQ8G0/v60.jpg Icons + Infographic https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773651575-LNJP5C5AB2WLT21DUVDU/pour.jpg Icons + Infographic https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773651580-URLYISV7I8G8D8L2PQ06/grind.jpg Icons + Infographic https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773639307-RJTIWXELITPF6PI6PGLX/boil.jpg Icons + Infographic https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773652075-KP8615I0FOHLBJQCW6KO/weigh.jpg Icons + Infographic https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773652572-OPHTXD7GXL36HAUAR9RH/wet.jpg Icons + Infographic https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507773645727-GIMW5B4PISLQ71K2OBYJ/coffee.jpg Icons + Infographic https://backedge.design/custom-maps daily 0.75 2018-12-15 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515366537436-4RBJRRROJH433Q71HHS0/boston-map-front.png Custom Maps - Maps of a Custom Kind With each new city La Colombe opens cafes in, comes a point where it's simply... simpler to show rather than tell. These maps are created to point out locations of cafes by decluttering the map from structures not essential to our point. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507767937492-CND6G2ECWSA28J18S8FK/phlcard-back.png Custom Maps https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507767909526-M5A4W0VMN0K3D98N4BNH/dc-back.png Custom Maps https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768045980-3VOBUWTYHW6TOKNQR0UF/nycard-map-bryantpark.png Custom Maps https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507768028524-W8NOH5UTU7BPQNL97O4D/chi-back.png Custom Maps https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544896541486-YHPVZO9NW54SH5YMAZ25/Screen+Shot+2018-12-15+at+12.54.17+PM.png Custom Maps https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544896539253-LU5JILN0RRUFCEEJHX5Y/Screen+Shot+2018-12-15+at+12.53.50+PM.png Custom Maps https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544896536419-HSGGBN8V5QBGX15FWANG/Screen+Shot+2018-12-15+at+12.52.38+PM.png Custom Maps https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544896537498-IS8XNVXHIIQEDQBUWRUX/Screen+Shot+2018-12-15+at+12.53.04+PM.png Custom Maps https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544896536746-B4KTK0LHLT5U6O7QVDE9/Screen+Shot+2018-12-15+at+12.52.51+PM.png Custom Maps https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544896539002-IY840LFLZHXWJSKISSRZ/Screen+Shot+2018-12-15+at+12.53.34+PM.png Custom Maps https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544896537843-4YLQT01GSB59F9BNUTGO/Screen+Shot+2018-12-15+at+12.53.21+PM.png Custom Maps https://backedge.design/digital daily 0.75 2018-12-21 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517973084834-Y73BJAXS0S9KFO0BAONL/1050-cafes.jpg UX Design - fig. 1 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544898123536-FMHREC8Q6UCPHDBTE8RC/Screen+Shot+2018-02-07+at+2.05.44+PM.jpg UX Design - fig. 2 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517972776601-IAVN8OIQ5QPX4FO0MIMA/new-cafespage-wireframe.jpg UX Design - fig. 3 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517972455905-4TW28LH49RV204TBIWDV/Screen+Shot+2018-02-06+at+9.49.06+PM.jpg UX Design - fig. 4 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545420160833-XVXCEXZB11CQKSS5R480/cafes.jpg UX Design - Cafes Webpage UX Updates When we updated La Colombe’s fairly simple html + css brand website (page example fig. 1) to be hosted on Shopify, I took the opportunity to improve a variety of webpages. We identified that this particular page (fig. 2) that was designed by our partners at O3World had an unexpected bounce rate. In order for this high traffic page to serve our sales goals and satisfy some search keywords that didn’t produce in any meaningful results (“cafe menu”) I came up with a wireframe (fig. 3) that included all the information we knew our customers missed and created a new architecture that covered all grounds. Our friends at O3 then developed the page (fig. 4). As a result we saw a significant decline in bounce rate of the page following these updates. https://backedge.design/digital-1 daily 0.75 2018-12-15 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517971105506-O489TXOENU4YLV0S1ZCC/q4-1-15-espresso.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517971095269-H6NL9PW2IX1QSHU8DKT8/q4-1-1-hny.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517970877349-D3EJYKY846RE0NQDCC91/2-14-chocolate.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517970877122-4X0JIPTRWDDXV0AH3VJH/3-10-2015-monaco.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517970879916-9V1JAWCKRA4ZAHT7S8US/12-9-14.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517970854038-67ZH5XAFB8AG6YJZHQIV/2-13-15-freeship.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517970851613-MXHSZ7B0XI7Z0CPF3NYI/1-5-subs.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517970852028-ZD3OGSFWLNYQ5MOY2Q1T/1-12-draft.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517971142743-508U3WZL8YSNNWV6UQ9H/vertemail.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517971123325-0EQPMC7B2MQX9X66SV4G/Screenshot+2015-07-03+14.50.33.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517970965534-9QCHOM69IUXYFUPHXKI4/FALLFAVES-shopbutton.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517971075601-QDB3IUNK2OAJZHA3QRDC/laborday.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517971141238-3TFQKA6X5F7PTKNLVZRT/ug-monday-launch.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517971139773-PZVPY7BHGALY9SIJHHVK/v60.jpg E-mail Design https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1517971092615-EAEUJGG4L2Z39W1O6K4E/jaramillo.jpg E-mail Design https://backedge.design/web-features daily 0.75 2018-12-21 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545421696649-Q1TYLZGGFVWDVLHJRCLX/Screen+Shot+2018-12-21+at+2.32.48+PM.png Features https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545421752287-CO1FLJFJHUBG95KVQ1XQ/LaColombe_DL_Landing_012616.jpg Features https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545422106044-LX2X3GB9WWO6JSDQ3HLP/Screen+Shot+2018-12-21+at+2.25.28+PM.png Features https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545422160159-Q4QUXCJ17HHJOYRPFTY0/Screen+Shot+2018-12-21+at+2.25.02+PM.png Features https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545422158711-FG53BZ6Z80CNLSHWYZ2Q/Screen+Shot+2018-12-21+at+2.25.11+PM.png Features https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545420493690-6WEMVHMNZIV52XTLHTVD/new-page-sketch.jpg Features https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545420947273-40A4LVU1T1QHAFH15085/Screen+Shot+2018-12-21+at+2.32.26+PM.png Features https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545420586669-LJYGQHNFW8C4Q5AD2Z3O/2-10-PAGE.jpg Features https://backedge.design/campaign daily 0.75 2018-12-27 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545925964898-TNFSL9ZAHMTCKTKJVT5G/preview-lightbox-Screen+Shot+2018-10-04+at+12.54.58+PM.png CAMPAIGN - Digital & Social Advertising Campaign Taking a real review from a real customer, we came up with a series of creative assets to drive awareness and sales of the product. Including paid social, google ads, and partnerships we got this content out to targeted audiences. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545925330280-HLEQ14FZ9KAMG58GLZUF/Amazeballs_300x600.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545925330517-NNO2XE06Z3KR8MX2QBYD/Amazeballs_FB_1.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545925331190-3Z7V6736N1V7WUSX8GT4/Amazeballs_Insta_1.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545925986969-NZ94N782VFCRX25J05V8/Screen+Shot+2018-10-10+at+2.25.10+PM.png CAMPAIGN Art Direction & Concept Sketches https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1545925683249-6QCWCVZ4TMZU4KXW7R27/balldrop_animation_test.gif CAMPAIGN https://backedge.design/geisha-coffee-box-redesign-1 daily 0.75 2022-04-10 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515973103634-H51KX8WQOXOL95NZRZV8/Geisha_Auromar_Natural_6.jpg Rare Origins https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515973118399-IMTY9V52OBQF64Y0XD94/Panama_Auromar_Geisha-1.jpg Rare Origins https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1649625376421-DU5VD210RHKT05PHAEQ8/2AhEbM9M.jpeg Rare Origins https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1649625386189-JZ6XD9E8P4FDX4Q3KKTZ/FVVdjaGY.jpeg Rare Origins https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515972901653-353BV4JWLHS46P1H9RSR/Screen+Shot+2018-01-14+at+6.33.05+PM.png Rare Origins https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515972901189-VVFKI3HTY7O7WWIAIQJI/Screen+Shot+2018-01-14+at+6.33.31+PM.png Rare Origins https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515972905659-VWEHV1ZSOJ4HC7HWF1EA/Screen+Shot+2018-01-14+at+6.33.40+PM.png Rare Origins https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515972906580-IOVY4ZXWCR9PCJLQZPB5/Screen+Shot+2018-01-14+at+6.34.32+PM.png Rare Origins https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515973945828-5R6FTH0ZL75IH8QMU5MW/Panama_Auromar_Geisha-10.jpg Rare Origins - Rare Origins Some specialty coffees are more special than others. If you're a coffee enthusiast you may have heard of "geishas" the most high-prized coffees out there today, therefore require a more special packaging than your day-to-day coffees. My role in this project started from researching luxury packaging, from cosmetic to high-end alcohol, come up with a color palate that is muted in an elegant way but makes a statement nevertheless. I then worked with our packaging vendor to come up with a box that will ship flat and work for our production team got samples that are printed with the geometric pattern design I put together with different opacities and prepped the file for that. Then moving on to the label, we went with our regular linen-textured paper but did foil-stamping and chose a slim shape that complements the squarish shape of the box. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1649624965990-JRYZ8SGOQLJS29CY97VU/HCA_web2_800x500%402x.jpeg Rare Origins https://backedge.design/draft-latte-brand-launch daily 0.75 2021-05-24 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544895462302-9GUJI5R051Y547430KV5/Full_Comp_V1.jpg Draft Latte Brand Launch https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544895655262-FC2DF9AB0QVZXNA85PRO/Screen+Shot+2018-12-15+at+12.40.28+PM.png Draft Latte Brand Launch https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382608278-F5VQYCS9HGCD3H47RXQI/Screen+Shot+2018-01-07+at+10.20.08+PM.png Draft Latte Brand Launch https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382661650-UQ4S8KF9SXDFG5MOJ4R8/Screen+Shot+2018-01-07+at+10.27.42+PM.png Draft Latte Brand Launch https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382630093-NMS20IM824GWFR3YPAOG/Screen+Shot+2018-01-07+at+10.25.10+PM.png Draft Latte Brand Launch https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382603297-MRV6CGIT30L93AAN574T/Screen+Shot+2018-01-07+at+10.24.48+PM.png Draft Latte Brand Launch https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382629318-KRAUQ1HXD5Y23CNMW6ED/Screen+Shot+2018-01-07+at+10.26.22+PM.png Draft Latte Brand Launch https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382660550-Y4FQ1TOQGCVVOLSHYJ6R/Screen+Shot+2018-01-07+at+10.26.59+PM.png Draft Latte Brand Launch https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515380957203-45QSOKNKOV0GGWNCHUTR/Screen+Shot+2018-01-07+at+10.05.14+PM.png Draft Latte Brand Launch https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515380958218-29JUZKP9962I1NIIOQ4L/Screen+Shot+2018-01-07+at+10.05.31+PM.png Draft Latte Brand Launch https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382222687-KWA8Y3A53NKIF1O2VV68/Screen+Shot+2018-01-07+at+10.06.05+PM.png Draft Latte Brand Launch https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515380988605-813EVBQCS958AWKK28JZ/Screen+Shot+2018-01-07+at+10.06.54+PM.png Draft Latte Brand Launch https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515382782115-GQNR9J9YCSWZKVGYM80Q/the-can-drawing-bluebg.jpg Draft Latte Brand Launch - What is Draft Latte Nobody knew only a couple of years ago. So it was up to me and my team to brand, represent with drawings, and visualize this first-ever concept in food/beverage technology and coffee industry. As I constantly work to find better ways to define and communicate the nature of this brand new product, I have gained deep experience in areas including food photography, visual concepting for video, designing icons, and FDA guidelines on communications on packaging. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1649623183976-0CDQSXRE87VE5BQVJPXX/Screen+Shot+2021-05-25+at+3.51.40+PM.png Draft Latte Brand Launch https://backedge.design/branded-with-dove-1 daily 0.75 2021-05-24 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515366903662-G0C5SHIMHWEM1OVIKX6P/Miir-Mugs-2.jpg Branded with Dove - Putting a dove on it. "Put a bird on it!" goes the famous Portlandia quote. A friend of my turned to me as we're watching to episode and said "isn't that literally your job?" While definitely not literally my job, I have in fact branded various types of merchandise including drinking vessels, cups, brewers, t-shirts and hats, as well as signage, packaging, and gift cards with "la Colombe" a.k.a “the dove” while creating usage guidelines and establoishing best practices for the logo. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633657828-CY4GULPKKY1TDJOMXLV4/GiftCard-Updated-11.jpg Branded with Dove https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515384467781-E1QUE9Z3AWOBZKWW9SW0/Yearly_Calendar_2018_web1_large.jpg Branded with Dove https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544893862609-IOA48G8O97S64JLGN6QL/Draft_Latte_To_Go_RTD_Switch_final1.jpg Branded with Dove https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544894529036-PS7YY7CBYRMXCQRA77AO/5lb-bags-1.jpg Branded with Dove https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1544894595707-8QQMFCOQDUL00ZAD4JE0/Paper-Cup-Sleeves-Cafe-11.jpg Branded with Dove https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633676898-M2VMOSD7OEMCCUIF6XVK/Holiday-GiftBoxes-1-crop.jpg Branded with Dove https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515384500575-Y5IQ03TL97TSUXDC1M0F/Commuter_Journals_web2_large.jpg Branded with Dove https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507765274794-EHYHK1KZTMCL5U5BITIC/MerchPattern-Apparel-4.jpg Branded with Dove https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633613754-BX4BMFVNPC57IAMIK1J5/Corsica-Frac-web.jpg Branded with Dove https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633640227-043UPAQL6W67XBFZHPSQ/Frac-Packs-1.jpg Branded with Dove https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1507633707878-Y5730UKWKH8QRKMCURQC/Holiday-GiftBoxes-19.jpg Branded with Dove https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1515384690914-V0Q97TO6XHH68FA5ZRZB/Baby-Onsie-9.jpg Branded with Dove https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1649623226523-Q7JM0EL0PURKOK92TMEJ/Screen+Shot+2021-05-25+at+1.30.05+PM.png Branded with Dove https://backedge.design/creativedirection daily 0.75 2024-07-04 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1ebfffd6-8add-442d-aa61-5c6374df2ebf/Screen+Shot+2022-04-30+at+2.47.29+PM.png Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1659101281426-XCQMBV1JOHMB5LWRO81Y/Blueshift_Nutrition_HighRes_+12.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1659101289234-MLBG8MCORQXKBBHWVH7D/Blueshift_Nutrition_HighRes_+18.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1659101273294-WEHG6EQYNZXJ59I1B0BW/Blueshift_Nutrition_HighRes_+9.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1659101305456-TNF0DA0UZSLDWG07QJRO/Blueshift_Nutrition_HighRes_1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1719763553578-T4V6IOSH2XU088X8B9G1/Blueshift_Nutrition_SET_01_Hands_Square-11.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1719763655455-2INLVMEHQHHW1QFCWHEU/BlueShift_SET_02_Drinking_Square-12.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1719763632303-10Q9GB6EDQW54SXGUQPU/BlueShift_SET_04_StillLifeHero_Square-4.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1719763612268-YDYC88X5DPNCWRTABY4J/BlueShift_SET_03_PodInSituation_Square-5.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1719763646787-O7EY3SZ2VXS0YNAIL2VQ/BlueShift_SET_06_BevFamily_Square-2.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1719763592207-96OI5EU1SIEQ2F7483F0/BlueShift_SET_02_Drinking_Square-10.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1719763687001-K3HO3TUCNTW1CCILXWAB/Blueshift_Nutrition_SET_01_Hands_Square-4.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1719763605196-XZRLAAH7FJ7DIWQIODDF/BlueShift_SET_03_PodInSituation_Square-3.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1719764083635-14RN8R6Q42ICPHZ72BAI/BlueShift_SET_04_StillLifeHero_Square-11.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1719764180600-OI1ZTYLD8FBRS0JP1U5P/BlueShift_SET_02_Drinking_Square-14.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/2a4eec8f-134e-410d-854a-f67255b2e0db/Screen+Shot+2022-04-30+at+2.47.40+PM.png Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1659101834484-PHVC3Z50W3EQPNDFPBJY/Blueshift_Nutrition_HighRes_+3-1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1659101841930-KJJIQKAAN07NJVYVYHLH/Blueshift_Nutrition_HighRes_+5-1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1659101870091-7IQ31UCKT776R9H7XGE3/Blueshift_Nutrition_HighRes_+16.jpg Creative Direction https://backedge.design/new-page-5 daily 0.75 2023-07-26 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/f060ba3b-5e90-4ac2-ba88-72b510b2877e/Screen+Shot+2023-07-07+at+4.48.14+PM.png Anayalated Concepts https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/2ba86e9e-cffd-4afb-8772-e10ec07dfd4f/Screen+Shot+2023-07-07+at+4.48.56+PM.png Anayalated Concepts https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/3ff15b80-9f83-4030-9c8b-5bcaa8fcf22f/Screen+Shot+2023-07-07+at+4.48.30+PM.png Anayalated Concepts https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1690382945400-EONAC8HNSWSNC9T2JYYR/Screen+Shot+2023-07-26+at+10.48.56+AM.png Anayalated Concepts https://backedge.design/adcampaigns daily 0.75 2025-12-22 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/4a7b8bcd-7a3c-4dbb-849c-efa8a5a931be/Screen+Shot+2022-04-10+at+5.29.44+PM.png Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/2b8c2801-79a8-4a7a-b6eb-9905d6b64cd2/Screen+Shot+2022-04-30+at+2.49.50+PM.png Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720220697325-RE5SH68TIDJWMRRG2YAD/Screenshot+2024-07-05+at+5.45.37%E2%80%AFPM.png Campaigns https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720220697301-ITYR9E1M2T4N910KIYUI/Screenshot+2024-07-05+at+5.45.56%E2%80%AFPM.png Campaigns https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720220700921-R34L5NJQCNVRT4W4103O/Screenshot+2024-07-05+at+5.46.18%E2%80%AFPM.png Campaigns https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1720220702369-E6KVMOIJIDIPLDG8ILFP/Screenshot+2024-07-05+at+5.46.32%E2%80%AFPM.png Campaigns https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/4c9b6b86-a998-4f9d-b37d-3058d6011a96/Screen+Shot+2022-04-10+at+5.29.29+PM.png Campaigns https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/8629f48b-1c22-4cce-849c-62bef5f563bf/Screenshot+2024-07-04+at+1.53.30%E2%80%AFPM.png Campaigns - "We married taste appeal with the ambition to make the most of each day with our 'Taste Your Dreams' campaign.” The creative, which features mouth-watering imagery of a Draft Latte in a café cup next to a Draft Latte can, highlights the café-like experience consumers can get when they pop open a can. The taglines, Taste Your Frothy Cold Brew Dreams, A Cloud of Cold Brew Daydream, and Frothy Boost of Cold Brew Joy, speak to the aspirational drinking occasion. Whether it's a strong morning run, check-in from a friend, or a delicious Draft Latte, this campaign is designed to embrace moments that elevate the mind and mood of the consumer. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/877b860c-1ec5-4485-b7a9-bceaf8e33ea0/Screen+Shot+2022-04-10+at+5.44.09+PM.png Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/0132a2bd-170f-44be-8244-3d09a7b0d2a7/Screen+Shot+2022-04-10+at+5.44.37+PM.png Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/b8137a7e-ca4d-4ef7-afbb-d32031143fa7/Screen+Shot+2022-04-10+at+5.44.28+PM.png Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/f254f827-d88b-4849-9179-2b6a844c8789/Screen+Shot+2022-04-10+at+5.30.17+PM.png Campaigns https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/f8e534a7-12d2-4385-90ff-79cc1dda1df3/IMG_5164.PNG Campaigns - Creating comfort During this stressful time in our cultural past, we focused on how a simple and warm beverage like coffee can create a cozy and safe feeling. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/de35fb38-69e0-4bb9-9207-d32bfef60897/Screenshot+2024-07-05+at+5.44.34%E2%80%AFPM.png Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1766426586623-WM2UJ0CIKXYU4NY2F9VG/Screenshot+2025-12-21+at+6.51.40%E2%80%AFPM.png Campaigns https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1766426582007-TJYMYM37958RTGB62J2Q/Screenshot+2025-12-21+at+6.42.39%E2%80%AFPM.png Campaigns https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1766426576866-S6649EO039HTGJS5YIT8/Screenshot+2025-12-21+at+6.44.52%E2%80%AFPM.png Campaigns https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1766426534352-PFASA8NOX9XZ0IHPHQWX/Screenshot+2025-12-21+at+6.49.31%E2%80%AFPM.png Campaigns https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/6e2a8f35-7eff-47a0-85a7-95c2b81112ba/Screen+Shot+2022-04-10+at+5.43.53+PM.png Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/58ad807a-807c-461f-8102-b32728790229/Screen+Shot+2022-04-10+at+5.29.57+PM.png Campaigns https://backedge.design/creative-direction-copy daily 0.75 2024-07-04 https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/6e2a8f35-7eff-47a0-85a7-95c2b81112ba/Screen+Shot+2022-04-10+at+5.43.53+PM.png Creative Direction (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/4c9b6b86-a998-4f9d-b37d-3058d6011a96/Screen+Shot+2022-04-10+at+5.29.29+PM.png Creative Direction (Copy) https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/2b8c2801-79a8-4a7a-b6eb-9905d6b64cd2/Screen+Shot+2022-04-30+at+2.49.50+PM.png Creative Direction (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/86dbcfd9-d3b3-49dd-8381-dca14549ac1b/Screen+Shot+2022-04-30+at+2.46.52+PM.png Creative Direction (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/7fa5c137-645c-4a25-8c97-092664e6c7f5/Screen+Shot+2022-04-30+at+2.47.08+PM.png Creative Direction (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1659101834484-PHVC3Z50W3EQPNDFPBJY/Blueshift_Nutrition_HighRes_+3-1.jpg Creative Direction (Copy) https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1659101841930-KJJIQKAAN07NJVYVYHLH/Blueshift_Nutrition_HighRes_+5-1.jpg Creative Direction (Copy) https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1659101870091-7IQ31UCKT776R9H7XGE3/Blueshift_Nutrition_HighRes_+16.jpg Creative Direction (Copy) https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/1ebfffd6-8add-442d-aa61-5c6374df2ebf/Screen+Shot+2022-04-30+at+2.47.29+PM.png Creative Direction (Copy) - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/f254f827-d88b-4849-9179-2b6a844c8789/Screen+Shot+2022-04-10+at+5.30.17+PM.png Creative Direction (Copy) https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/4a7b8bcd-7a3c-4dbb-849c-efa8a5a931be/Screen+Shot+2022-04-10+at+5.29.44+PM.png Creative Direction (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/0132a2bd-170f-44be-8244-3d09a7b0d2a7/Screen+Shot+2022-04-10+at+5.44.37+PM.png Creative Direction (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c11047b07869c9d52a03c6/877b860c-1ec5-4485-b7a9-bceaf8e33ea0/Screen+Shot+2022-04-10+at+5.44.09+PM.png Creative Direction (Copy) - 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