Creative Direction & Brand Design
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Different Drum Rum

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Marching to a different drum

Alcohol packaging and communications are certainly a matter of serious complexities. While working with PLCB's guidelines and application procedures, I took direction from LC co-founders and conceptualized and realized their vision for this one-of-a-kind sipping rum infused with rare coffees. Working with vendors, I found the perfect material and printing to reflect the sophisticated but crafted product.