From the La Colombe blog:
"For each new coffee we release, Esen practices a deep, refined artistic process in order to design the label. She researches the coffee’s origin, looking at the geography and culture of each place the coffees come from, and speaks with our roasters about the intentions and sentiments behind the choice to source those beans. She cups each coffee, taking into account flavors, aromas, growing conditions, and processing methods. If the coffee was grown in volcanic soil, you better believe she knows the name and image of that volcano."
