La Colombe Tea & Tisane program was conceptualized by La Colombe's two co-founders as well as the VP of Marketing. With their direction, we personified the program as the more sensitive, artistic, calming, and reflective side of a caffeine-fueled energized character that is "La Colombe Coffee." My role was to translate that into packaging design, illustrations that are brand elements for each particular tea, as well as visual communication material and art direction for photography.