Cafes Webpage
UX Updates
When we updated La Colombe’s fairly simple html + css brand website (page example fig. 1) to be hosted on Shopify, I took the opportunity to improve a variety of webpages. We identified that this particular page (fig. 2) that was designed by our partners at O3World had an unexpected bounce rate.
In order for this high traffic page to serve our sales goals and satisfy some search keywords that didn’t produce in any meaningful results (“cafe menu”) I came up with a wireframe (fig. 3) that included all the information we knew our customers missed and created a new architecture that covered all grounds. Our friends at O3 then developed the page (fig. 4).
As a result we saw a significant decline in bounce rate of the page following these updates.
