Creative Direction & Brand Design
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Loftiwater Show Booth Design

Loftiwater EXPO East Booth Design

Bringing Lofti to Life at EXPO

Todd Carmichael & JP Iberti - whom you might know from their nationally acclaimed coffee brand is on a new venture to revolutionize something simple and delicious - water. They reached out to me as we’ve worked together for about 10 years, to come up with some designs for their booth at 2022 Natural Products EXPO East. We chatted for about 20 min on the phone and I was tasked to develop these below concepts for them.

The rest was easy - having the familiarity of working styles is helpful when developing design work. Thanks, JP & Todd for your continued support.

Final Design