Muffin Data Visual Brand ID

Muffin Brand Guidelines

Muffin is a data analytics company focusing primarily on CPG food brands with a name inspired by the founder’s cat, Muffin. In addition to creating a visual brand identity for them we also put together a short and sweet brand guidelines book to help them bring to life their brand in a way that feels in the food AND data worlds - two sort of orthogonal looks that turned into one very fun system.

Below are 6 territories we ended up refining:

With data, food and Muffin the Cat being 3 of our sources of inspiration…